By Jive Software: Real Office Hero Spotlight – Gino Rossi, Quest Software


Gino Rossi is a Social Business Scientist at Quest Software. He is a senior web professional with a wealth of experience in information systems, online marketing campaigns, online social networks, business development, project management and customer relations.

Like with any company, each department and group has unique needs when it comes to project management.  Gino was tasked with the challenge of matching those unique needs to the Jive platform capabilities. I had the opportunity to talk to Gino about how he uses Jive.

What problem were you experiencing?

Early this summer, our Corporate Communications lead approached me about using the Commons (our internal Jive instance) to solve a collaboration problem this department was facing. The requirements were as follows:

  1. Team Portal: a central area to store documents and hold discussions
  2. Calendar/Project: a way to track press releases
  3. Notifications/Stream View: ability to keep all team members notified of activity in their community

How do you use Jive to organize and collaborate?

With a new space on our platform, we achieved inclusiveness and high-level visibility of everything going on in their community. We then added a number of out-of-the-box widgets on the Overview page to help meet more granular needs. The “RSS widget” provided the community with quick access to the currently available public press releases from our corporate website. The “Categories widget” helped organize content that would be hosted on the community but was not a “Press Release”. The “Unanswered Questions widget” drew attention to questions asked in the community. And the “Recent Activity widget” highlighted everything that was going on including activity taking place within projects. At center stage in the space is the “Projects widget”.

How does Jive help with project and time management?

We created projects as a way to organize the releases of public announcements. Each project was named after the current year, such as 2012 Quest Press Release Calendar. Each press release schedule was created as a “Task” and it was either created by or assigned to the person responsible for that announcement. We configured the “Tasks widget” to show only outstanding tasks; completed tasks would fall off the view and if necessary a report of all tasks (completed & pending) can be generated from the “Actions widget”. Inside the project, the “Project Calendar widget” provides a high level view of all press releases for that month, allowing community members to see upcoming announcements. Our products are broken down by business units, so we added each business unit as a category in the “Categories widget”. This feature was critical to organizing the scheduled press releases once they hit the news wire. The final press release was uploaded to the project as a document (word or pdf) and a category was assigned to the document pertaining to the appropriate business unit. Tags for each post (uploaded document or discussion) would include the product name, product version, etc. This would help populate the tag cloud and further assist in finding the correct information.

How do employees stay up to date using Jive?

If you wanted to stay on top of everything going on in the Community and stay clear on the press release publication calendar, you needed to subscribe to “Receive email notifications”. All the activity taking place within the Project, including the Press Release Calendar, would be displayed in the “Recent Content widget” on the Corporate Communications space. All team members could see all activities and collaborate when needed. Product Managers and Product Marketing Managers at our company appreciate knowing when certain announcements are going live or when postponements are taking place, which made the notifications and stream view a significant part of the community.

JiveWorld12 Countdown

Why did you “LIKE” that piece of content you read?

One of the metrics we were able to track in 2011 from our internal community was the number of “LIKES” that were recorded thru the entire year.I didn’t place too much attention to this metric because of how young our community is, but I wanted to know exactly why our community members were clicking the “LIKE” button.

In order to fully understand what our members intentions were when they clicked the “LIKE” button we decided to run a poll to ask some basic questions:

The results of the poll were very interesting & encouraging.  However, the question does remain .. can the “LIKES” be treated as an accurate key performance indicator?
Not sure I am able to answer that question, but I can see a trend on the popularity on some of our community members content & the “LIKES” that they have gotten.

The infographic below tries to explain my findings, but I’m curious to read your thoughts on this topic.  Enjoy.


Another dusty post in the Community’s shelf

I have been told by a few community members that their posts don’t get as many responses as they used to and their posts tend to sit in the community for a while before anyone notices.
I took these comments and built a poll to help me better understand how our community members socialize their content. Activity in our community is at an all time high, so I decided to paint a picture on the habits some of our community members may have when it came down to getting their posts noticed. The poll results are below:

The details below will pertain to all types of content posted in the community: (discussions, blog posts, documents, polls).

  • Post in the community and put together an outlook email and send to certain folks. 37% of our voters follow these steps in order to socialize their content. This is a great way to get your content noticed & quickly socialized with everyone (community member or not). This raw approach is a bit more time consuming, but necessary in order to get the attention of those you believe to able to provide value to the conversation. I propose to include login information in such email communication & I don’t send in your email your entire post .. encourage the user to come to the community and activate their account so that they can be part of future conversations.
  • Post in the community and leave it alone. 26% of our voters take care of their content this way. This approach may work well for small communities with highly engaged members such as private communities, groups with highly specialized content or communities in which the members often opt to receive email notifications with every post. By far this is not the rule for most communities and it is increasingly important to make other colleagues aware of your post in order to get the most out of it. With nearly 2,100 community members it is becoming harder for content to get noticed quickly, you may already find yourself overloaded with information so make use of the “send as email” feature found in the Actions widget in order to achieve your goals.
  • Use the “send as email” feature to notify other community members of my post. 21% of our voters use this feature. This is the best way to socialize content in the community without the need to leave the platform. The email can easily be customized to your liking and provides a link to the post. It is strongly recommended to customize your message so that it bares more priority to your connections (Tip: ask your connections to send your post to their connections). Here are three advantages of socializing content this way: (1) You can select from your connections (those you follow) and filter to your labels, further helping you send a strongly targeted communication, (2) You can select from your organizational chart and socialize your content to your manager and peers & (3) Your connection can reply via email to your customized message from the community, this will allow them to be part of the converstion and their reply will be posted to the original post.

@GinoRossi | in/GinoRossi


WHY follow others in your JIVE Community …

Last week I posted a poll in my community asking community members to vote on the main reason they follow other community members in our Employee Commons.

As you maybe aware of, members have the ability to follow each other in our community.  When you follow someone, they become your connection & a full listing of all those you follow can be found in your profile at the “Connections” tab.

As I went thru the results of the poll I realized that many … actually most members were following each other with the wrong understanding of what the results would be.  Allow me to explain.

  • FOLLOW TO RECEIVE EMAIL NOTIFICATIONS.  This is a big one, members will follow each other thinking that they will receive emails whenever a member they follow makes a post into the community.  Well, following a member is step 1 of this process, step 2 would be to explicitly check off the checkbox to receive email notifications from that member.  This is found in the profile of the member in your “Connections” tab within your profile.   NOTE: (you maybe receiving emails on posts made by certain community members, but you didn’t explicitly subscribe to receive their emails … lf this is your case, look at the community in which the post was made, it’s is very likely that you are subscribed to receive emails from that community (space or group).
  • FOLLOW TO SEE THEIR POSTS IN YOUR CUSTOM VIEW.  This is a nice way to get the information you want from those you want it from.  To achieve this you must add the “Community Activity” widget from the widget designer & then you’ll be able to toggle between the different group of users available to you.  If you would like to customize your personal view, read this blog post which will show you how to get the Activity Widget into your personal view:
  • FOLLOW TO ADD CONNECTIONS INTO LABELS.  This option received no votes, but it’s a feature that I always use.  A label allows you to categorize the members you follow, you can call the label whatever you’d like & add that label to as many members as you want.  A label can be as simple as “Social Media” or “Oracle”, then assign that label to any members you follow.  Once this is done, you can then filter your connections by their labels & your list will display only those members with that specific label & with their last update/post into the community.

If you have any questions on this blog post, don’t hesitate to reach out to me.  I’ve also summarized this blog post in the following image.

@GinoRossi | in/GinoRossi

All The Way with The New Way – JiveWorld11

The day began with a nice kick off show, Jive’s CEO & other folks shared portions of their vision on the future of social business software for the enterprise, etc. Here are the some of the high lights in my opinion: Social search, Social Graph, Apps & Offisync.

Social Search: very powerful way to bring in external data repositories & other social networks into a single search entry (Jive). The understanding of what a user looks for in their day to day activities is essential for Jive’s suggestion engine. This engine builds a set of suggestions for specific users, it turns the table on users searching for information to information searching for the user. Creepy I know.

Social Graph: looking closely at the way you interact with your connections, how you share information with them and what type of informamtion is share helps build a very strong understanding of our habits. The social graph can help show in what levels we interact with others in the enterprise, this can be a very powerful tool for HR/Talent management as their best candidates could be living within the organization.

Apps: extremelly excited about where this is going, I do still see the apps market as being inmature, but I do see the potential for all Jive customers. Some very impressive apps were on display here such as: Bunch Ball, Rypple & others.

Offisync is very cool for sure, it allows all your social personas to live within all your Microsoft Office products. Extremelly useful for outlook when looking to reply to messages with the understanding of what that person is doing in the social web at that moment in time. I see this as a powerful ally to Jive with it’s ability to do a two way communication/posting of content without needing to leave the outlook or other MS Office product. We have 100 FREE licenses that we can implement at QUEST, we will need to upgrade to Jive 5.0 first .. more on that later.

Lastly I’ll touch on theming. The #ThemeMaker looks very nice and promising. It’ll allow community managers (groups & spaces) to control the look of their own communities by giving them the free range to alter the colors of backgrounds, widgets, etc. It’ll also allow them to change colors to fonts & more .. very neat where this is going.

That’s all for now, this blog post was not run by spell checker .. so I don’t want to hear it

PS .. here is a little fun about how SharePoint & Jive recognize why they should work together & here is a link to the “soon to be world famous” white paper on why SharePoint plus Jive makes a lot of sense:

Gino Rossi | @GinoRossi

The New Way – JiveWorld11 = #JW11

JiveWorld (#JW11) is being held in Las Vegas at the Cosmopolitan Hotel (@Cosmopolitan_LV). Great looking hotel & great atmosphere .. lots of engaged & positive thinking folks. Jive Software is for sure pioneering the SBS landscape.

I attended the Admin courses on Tuesday, the topics covered were good but elementary in nature. Not really what I was looking for, but it did provide me with the names of folks that are navigating thru simular situations with their own communities. Hot topics this week for current Jive customers are: Analytics, Adoption & Apps Market.

Analytics: Jive acquired some time ago a company called Proximal Labs, their master data chefs promise to bring easier to use & more meaningful reports related to everything taking place within the community. Via my tweets I have been told by Jive (@gutelius) that big news will be released this week here at Jive World .. stay tunned on this as I am keeping my eyes & ears opened on this topic.

Adoption: Several organizations presented their success stories on how they have conquered this area. One company that stands out is “T-Mobile”. I listened to a presentation by T-Mobile’s VP of Marketing (@Mariamobile), she shared how valuable their community is for responding fast & effectively to customers inquiries on their products & services offerings. Their employees have found the community to be crucial in their ability to deliver the best service possible to their customers thanks to all the collaborative features found in Jive. Internally they have been able to identify problem areas before products have been launched, they have also been able to modify & improve their responses to situations thanks to the transparency provided by the platform. Folks are able to find their answers faster & the community is thriving as a result. Other companies have found similar success such as: University of Phoenix, Toshiba, Sony, Yum & more.

Apps Market: Lots of focus is being placed in this new area. The apps market is exclusively for Jive v5.0 and promises to bring many productivity based applications into Jive provided by the many software vendors that have signed up to build & resell their applications thru Jive’s Apps Market. I will be looking out for more information in this area, there seems to be a lot of excitement on what the future hold for this part of Jive. I like the way they have gone about adding it into the current architecture of Jive, I am however a little concerned on how apps are incorporated within social areas .. more on this soon.

Several great speakers took the stage on the official opening day, but none were as impressive as Gabe Zichermann (@gzicherm) who is an expert on Gamification & Game Mechanics, his examples & thoughts were top notch. He has two books published on the topic & I will be buying them. His understanding on why gamification works is outstanding .. he dropped some serious knowledge & provided us with the first F-bomb at Jive World (that I’m aware of) .. I’m a fan for life.

Off to another session “Spread Social Like Wildfire”. More to come soon. Cheers.

Gino Rossi
Social Business Scientist – @GinoRossi

Communities are different from Teams


Whenever we embark on a project we will find ourselves aligned with a group of people whom are critical to the success of the project. Teams do not form themselves or stumble upon by accident, they are organized and put together based on the skill sets that each team member brings and their availability within the enterprise. Once a project or task has reached completion, the team is no longer needed to function as a unit and it’s members are free to be assigned to other teams or tasks.

Communities come together virally and their life spans tend to be limitless, members become part of communities to further extend their knowledge and understanding on many different topics. Communities do not need to adhere to the corporate structure in place, they can exist on their own outside the known hierarchy. Communities are more often than not based on topics that are debated, researched and commented on by it’s members.

Teams can be alot more efficient with their communication and collaboration within a community. Information that is posted in the community such as: discussions, questions, polls, documents & tasks can be socialized with team members and other employees outside the team. Anyone can be invited to participate and collaborate on brainstorming sessions as the project runs into roadblocks. Once the team has achieved it’s goal, the content will remain available for anyone else in the community to use at a later time.

Post to Twitter from Facebook Fan Page


How do I post my Fan Page entries into my Twitter profile?

Here is how:

1. Log into Twitter

2. Log into FaceBook

3. In FaceBook, go to the following URL:

4. A page with your Fan Pages will come up, click on the “Link to Twitter” button.  This button will take you to Twitter & ask you to allow Facebook access.  Once access has been granted you will redirected back to FaceBook.

That’s it!!!

From here on all entries posted on your FaceBook Fan Page will show up on Twitter as a tweet, you will notice that a link will also be posted along with your tweet.  This link will bring your Twitter followers back to your FaceBook Fan Page when they click it.  You can do this with as many Fan Pages as you’d like, you just need to be logged into the proper Twitter account when doing it.

To unlink  your Twitter profile you must go back to the same URL ( & click on the link “Unlink from Twitter” for the pertinent Fan Page.

Hope that helps, that’s all for now.

Assign a URL to your Facebook Fan Page


Every other month a friend of mine will ask me this question “How do I assign a URL to my Facebook Fan Page“, the answer is really simple & easy to explain.   I found out the answer by reading thru FB posts & eventually after a few minutes of searching I got what I needed, but I guess some of my friends would rather ask me right away thru Twitter (@GinoRossi) or email.   I understand why they would do this ..  I looked back at some bookmarks I had & they are gone .. the site is down or just gone.  Anyhow, now I can just send them to my blog & the answer will be here when they need it.

1. Your Fan Page must have a minimum of 25 fans

2. Go to:

3. Your page will show up on the drop down list, select it from the drop down & type the URL you wish to have for your fan page, ie: (  If the URL is available, then it’s yours .. if it’s not available then FaceBook will let you know & you will have to try again with a different URL name.

Hope that helps, that’s all for now.

My Soccer Team @ City Hall


Today I had a great day .. my little girls soccer team (Oceanside Breakers GU9 |2010 squad) was awarded a certificate of recognition by the Mayor of Oceanside “Jim Wood”. I have taken my teams to city council many times before, but this time seemed more enjoyable as I had my speech pretty well prepared without much preparation at all.  Well, what I mean is that I’ve done it a few times now & it’s getting easier to speak in front of city council & say the right things in thanking everyone that helps the local community.

I also made sure to advise my assistant coach & friend “Allan Teta” to speak after me .. I told him to make sure he covers on anything I might have missed & ofcourse I forgot to thank the parents for all the sacrifice .. dooh.

It was a good time & between us two we thanked all the important folks that came to mind.  I was also happy to council members Esther Sanchez, Jack Feller & Jerry Kern, they are all very dedicated to supporting youth sporting activities in the community & it was nice to say hi & give them a hug.  I also saw a good friend & another great supporter Margery Pierce .. great time indeed & topped it off with a team dinner at the Pit Stop Dinner in Oceanside (off El Camino Real & Mission Ave).